โจ Freelance Illustration โ Austin, Texas
Lila's Little Drawings turns big ideas into bold, joyful illustrations that indie brands and local businesses actually fall in love with. Five years, hundreds of happy clients, and a whole lot of color โ your next favorite logo or mural is one conversation away.
Fan Favorites
From cafe menus to brand mascots, here are three projects that show the range โ and the fun โ of what Lila brings to the table.
A full visual identity for a South Austin taco truck โ logo, mascot, and menu boards that popped on social media and brought in a flood of new foot traffic. Punchy, warm, and muy delicioso.
Starting at $650Illustrated soap labels for a small-batch apothecary in East Austin. Customers started buying extras just to keep the packaging โ the store's Instagram engagement tripled the first week. Pretty and practical.
Starting at $400Fourteen full-spread illustrations for an indie author's debut picture book, self-published and sold at Austin farmer's markets. Bright, round characters that kids actually point at and yell "THAT ONE!"
Starting at $1,200The Human Behind the Pen
I started Lila's Little Drawings five years ago with a drawing tablet, a secondhand desk, and an unstoppable need to make things colorful. What began as side-project logos for friends quickly turned into a full-time illustration practice serving indie brands and local businesses all across Austin, Texas.
My mission is simple: give small businesses the kind of bold, distinctive visual identity that used to be reserved for companies with giant budgets. Whether you need a logo that turns heads, packaging that customers photograph, or a mural that makes your block famous โ I'm in. I believe great design should feel like a party, not a boardroom.
I work primarily with digital tools (hello, Procreate and Illustrator), but I genuinely love printing things out. There's something magic about handing a client a sticker sheet of their own illustrated mascot and watching their face light up. For clients who want physical pieces โ prints, packaging, signage โ I work with local Austin printers to make sure every color pops in real life, not just on screen.
My values come down to three things: joy, collaboration, and showing up on time. I keep communication easy, timelines realistic, and revisions painless. You don't need to be a "creative type" to work with me โ you just need a vision, and I'll handle the rest. Ready to make something that makes people stop scrolling?
Lila Mendoza
Freelance Illustrator
Austin, Texas ยท 5 Years Strong
What Lila Offers
Every project is a collaboration. Here's a breakdown of the most popular packages โ custom quotes always available for bigger adventures.
One illustrated logo mark with 2 rounds of revisions, delivered in PNG, SVG, and PDF formats ready to use everywhere.
Full logo suite plus a curated brand color palette with hex codes, font pairing suggestions, and a one-page brand guide.
A custom illustrated character for your brand โ with expressions and poses you can reuse across merch, signage, and social media.
Logo, mascot, palette, pattern elements, and social media templates. Everything you need to look consistent everywhere, forever.
Up to 4 illustrated label designs for jars, bottles, or bags โ print-ready files coordinated with local Austin print shops.
6โ10 original illustrated stickers per sheet โ ideal for shops, subscription boxes, or giving your customers a little extra delight.
Illustrated menu boards, chalk-style signage, or handwritten price boards โ digital files sized for your space and ready to print large.
Set of 4 original illustrated greeting cards โ perfect for retail shops, seasonal promotions, or gifting to your best customers.
Pack of 6 custom illustrated graphics sized for Instagram, TikTok, or wherever your audience lives โ cohesive and instantly shareable.
Full-spread interior illustrations for self-published or indie children's books โ Lila specializes in warm, character-driven scenes kids adore.
Illustrated portraits of people, pets, or imaginary creatures โ a wildly popular gift that clients order again every holiday season.
Large-scale mural illustration designed digitally and prepared for professional installation โ exterior or interior, any size your wall demands.
The Portfolio Wall
Five years of projects means a lot of color on the walls. Here's a tiny slice of the work Lila loves most.
Taco Loco Mascot
Bloom & Co. Label Art
Story Sprouts Fox Hero
Little Grounds Cafรฉ Menu
Party Supply Co. Sticker Sheet
Dreamy Apothecary Mural
Happy Clients
Don't just take our word for it โ here's what small businesses across Austin are saying after working with Lila.
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"Lila took my vague idea of 'something fun and taco-y' and turned it into a mascot I literally put on a t-shirt and wore around town. Sales went up 40% the month we launched the new branding. She delivered everything a week early and the files were perfectly organized โ which, as a non-tech person, I deeply appreciate."
Marco Delgado
Owner, Taco Loco Food Truck ยท Austin, TX
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"We hired Lila for our soap packaging and people genuinely started coming into the shop just to look at the labels. One customer told me she bought three bars she didn't even need because she 'couldn't leave without the art.' Our Instagram went from 800 followers to 3,200 in two months. Lila is a secret weapon."
Priya Nair
Founder, Bloom & Co. Apothecary ยท Austin, TX
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"I'm a first-time children's book author and I was nervous about handing my story to someone else. Lila asked the most thoughtful questions and every character came out exactly how I imagined, plus a hundred times better. Kids at the farmer's market run up to the table because of her illustrations. This book would be nothing without her art."
Janelle Okafor
Author, Story Sprouts ยท Austin, TX
Find Lila
๐ Austin, Texas
๐ [Your phone number]
โ๏ธ chrisp3950+andtest037@gmail.com
Austin, Texas
Remote-friendly ยท Available for local meetups
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Let's Make Something
Whether you have a clear vision or just a feeling โ reach out! Lila responds to all inquiries within one business day and loves a good project chat.